ADHM 2019 PHILANTHROPY STRUCTURE

PARTICIPATING CSOS

A CSO wanting to participate at ADHM 2019 and garner support in the form of awareness and funds, must register with the Event’s Philanthropy Partner, India Cares Foundation. To know more on the registration formalities, please see page 5 of the

The benefits for a CSO to use the ADHM platform are multi-faceted. ADHM is an annual fundraising strategy for many CSOs.

  • A formal association with one of India’s premier international distance running event.
  • An opportunity to raise undesignated funds at least cost.
  • A reason to strengthen existing relations and build new ones.
  • An opportunity to involve all stakeholders (Trustees, employees/trustees, beneficiaries)
  • Capacity building of CSOs.
    • Fundraising trainings
    • Appeals/videos created for few CSOs
    • Hands on support to appeal to companies and specific individuals for support
  • Increase in CSO’s visibility
    • Visibility on social media
    • Branding at the Expo and on race day (by Event Promoter)
    • Visibility in the Event Docket published post race day (this is widely distributed and promoted)
  • Publicity by the Event Promoter of the Event’s philanthropy aspect.
    • Promotions using print, radio and digital media, and PR
    • Conducting the philanthropy press meet to during race week
    • Conducting the philanthropy awards night post race day to honour highest fundraising individuals, companies and CSOs.

The end date for a CSO to register with India Cares is 30th August 2019.

INDIVIDUAL FUNDRAISERS

“There's nothing stronger than the heart of a volunteer.” ~ Lt. Col. Jimmy Doolittle

The ADHM’s philanthropy pillar has grown robust year on year because of the contributions made by individuals to varied CSOs. Each year more than 60% of the total funds raised, is by individuals. Individual Fundraisers are those who are passionate believers in the work of their respective CSO, and this motivates them to raise funds for their cause. For them, fundraising serves a higher purpose in addition to running!

Care Champions

These are individuals to take on individual fundraising targets for their chosen CSOs.

  • Care Champions Platinum – setting a minimum target being ₹ 10 lakhs, CC Platinum needs to make an upfront contribution of ₹ 13,000 in favour of India Cares Foundation.
  • Care Champions Diamond – setting a minimum target being ₹ 5 lakhs, CC Diamond needs to make an upfront contribution of ₹ 10,000 in favour of India Cares Foundation.
  • Care Champions Gold – setting a minimum target being ₹ 2.50 lakhs, CC Gold needs to make an upfront contribution of ₹ 7,000 in favour of India Cares Foundation.
  • Care Champions Silver – setting a minimum target being ₹ 1 lakh, CC Silver needs to make an upfront contribution of ₹ 4,000 in favour of India Cares Foundation.
  • Benefits to Care Champions from Procam International

    CC Platinum CC Diamond CC Gold CC Silver
    Highlight on Event’s social media platforms - -
    *On Wall of Fame at the Expo
    *Special bib number
    *Event track suit# -
    *Event tee#
    *Shoes# - -
    *Race Day benefits -
    Car park pass -
    Procam Marquee pass For Self + 2 For Self + 1 For Self For Self
    Priority in the line-up of Great Delhi Run -
    Featured in Procam Marquee - -
    *Post Race Day benefits -
    Race day photograph**
    Certificate of Appreciation
    Featured in Event Docket Highest fundraiser Highest fundraiser
    Mention in Event Docket - -
    ADHM Philanthropy Award Highest fundraiser Highest fundraiser Highest fundraiser Highest fundraiser
    Presence at Philanthropy Awards Top 5 fundraisers

    * provided minimum fundraising target is met on or before 5th October 2019
    ** provided photograph is captured by Event’s official photographer

  • Millennial Champions – an individual under the age of 21 years, setting a minimum fundraising target of ₹ 50,000, the Millennial Champion needs to make an upfront contribution of ₹ 2,000 in favour of India Cares Foundation.

    Benefits* to Millennial Champions from Procam International

    • Mentioned on Wall of Fame at the Expo
    • Special bib number
    • Event tee
    • Priority in the line-up of Great Delhi Run
    • Race day photograph**
    • Certificate of Appreciation
    • Top 2 fundraising champions featured in Event Docket
    • Mention in Event Docket
    • ADHM Philanthropy Award to the highest fundraising Millennial Champion
    • Presence of top 5 fundraising Millennial Champions at the Philanthropy Awards
  • * provided minimum fundraising target is met on or before 5th October 2019
    ** provided photograph is captured by Event’s official photographer

Youth Care Teams

A Youth Cares Team comprises of 3 students who undertake to cumulatively raise minimum ₹ 1,00,000 in donation for a chosen CSO. The team needs to make an upfront contribution of ₹ 3,000 in favour of India Cares Foundation.

Benefits* to Youth Care Teams from Procam International

  • Mentioned on Wall of Fame at the Expo
  • Special bib number
  • Event tee to members of top 3 fundraising teams as on 20th September 2019
  • Priority in the line-up of Great Delhi Run
  • Race day photograph**
  • Certificate of Appreciation
  • Highest fundraising team featured in Event Docket
  • Mention in Event Docket
  • ADHM Philanthropy Award to the highest fundraising Youth Care team
  • Presence of top 5 fundraising Youth Care teams at the Philanthropy Awards
  • * provided minimum fundraising target is met on or before 5th October 2019
    ** provided photograph is captured by Event’s official photographer

iCare Fundraisers

An iCare Fundraiser is an individual who uses the philanthropy platform of ADHM 2019 and raises funds of any amount in support of a CSO or cause he/she chooses.

Benefits to iCare Fundraisers from Procam International

  • iCare Fundraisers fundraising more than ₹ 25,000 on or before 20th September 2019 will be listed in the Event Docket
  • Highest fundraising team featured in Event Docket
  • ADHM Philanthropy Award to the top 2 highest iCare Fundraisers, provided they have raised a minimum of ₹ 1,00,000
  • Presence of top 5 iCare Fundraisers at the Philanthropy Awards

To know more on Individual Fundraisers, do refer page 6 of the .

CORPORATE CARES

The Corporate Cares lends a perfect opportunity for a company to meet two, if not three, of its objectives by participating at ADHM and contributing to its preferred CSO – CSR, HR and Marketing objectives.

Companies can choose from any of the CSOs listed with India Cares for the Event, to support and contribute the donation amount. If the company’s preferred CSO is not registered with India Cares Foundation, India Cares Foundation will assist the CSO in completing its registration formalities and thereby stand to benefit through its association with the Event.

At ADHM 2019, companies can choose to field Corporate Cares teams of following team strengths:

  • Team 15: A company makes an upfront non-refundable contribution of ₹ 2,00,000 in favour of chosen CSO and fields a team of upto 15 employees.
  • Team 25: A company makes an upfront non-refundable contribution of ₹ 3,00,000 in favour of chosen CSO and fields a team of upto 25 employees.
  • Team 40: A company makes an upfront non-refundable contribution of ₹ 4,00,000 in favour of chosen CSO and fields a team of upto 40 employees.
  • Team 60: A company makes an upfront non-refundable contribution of ₹ 5,50,000 in favour of the chosen CSO and fields a team of upto 60 employees.

Benefits to Corporate Cares Teams from Procam International

  • Companies completing their donation and team registration process by 20th September 2019, will have their name printed on the team’s bib number (applicable only for Great Delhi Run bibs)
  • Team members participating in the Great Delhi Run will be hosted in a special Corporate Cares holding area at the Jawaharlal Nehru Stadium on race day
  • Visibility for company and its supported CSO within the Corporate Cares holding area
  • Corporate Cares teams raising ₹ 2.50 lakh and more for chosen CSO on or before 30th September 2019, will have shared banner space on the race rate.
  • Top management representative of top 2 contributing companies of ADHM 2018 will be hosted at the Grand Stand on race day
  • Companies contributing more than ₹ 10 lakhs to their chosen CSOs on or before 20th September 2019,
    • will be hosted in the Procam Marquee
    • will be given 2 car parks for race day
    • the company will have an individual banner on race day
  • Race day photographs* of top 2 fundraising members in a Corporate Care team
  • Team acknowledgement in the Event Docket published post race day
  • Presence at the Philanthropy Awards function, of 2 top management representatives of a company whose employees have raised a minimum of ₹ 1,00,000 for chosen CSO/s.
  • * provided photograph is captured by official Event photographer and the team member has raised a minimum of ₹ 25,000 on or before 7th October 2019.

To know more on Corporate Cares category, do refer page 11 of the .